And your customers are looking for videos to solve their problems more than ever before. If fact, according to a Pew Research study, 87% of users said that YouTube is important for helping them figure out how to do things they haven’t done before.
TechSmith’s own research shows that people increasingly turn to video for their own learning needs. In 2018, 55% of people surveyed reported watching two or more informational or instructional videos. So, it’s no secret that video is important.
And this makes customers particularly receptive to video as they try to learn your product or service. Need to make a training video? Download a free trial of Camtasia and learn to quickly and easily make your own videos.ĭownload for Free Why make a training video? Make amazing training videos with Camtasia! What are the different types of training videos?.That means trainers, instructional designers, and anyone else tasked with training customers should be creating instructional videos as part of their customer education program. Training videos as a delivery system for learning and information sharing carry quite a few benefits.